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BK | Whopper Freakout

Project type

Advertising campaign

How do you prove love? For the Whopper’s 50th birthday, we convinced Burger King to take the Whopper, America’s most beloved burger, off the menu for one day. Would people miss the Whopper? Would they care? As it turned out, people freaked out. In the weeks that followed, Whopper sales leapt 18% and the campaign eventually won the Grand Effie.

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